CBS AND CHELLOMEDIA EXPAND PARTNERSHIP FOR INTERNATIONAL TELEVISION CHANNELS
CBS AND CHELLOMEDIA EXPAND PARTNERSHIP FOR INTERNATIONAL TELEVISION CHANNELS
Branded CBS Channels Will Be Created From Chello Zone’s Existing Entertainment Channels Reaching Across 83 Territories, Including Europe, the Middle East and Africa
LONDON – Chellomedia and CBS Studios International announced today a new agreement to create CBS-branded channels from Chello Zone’s existing bouquet of channels in 83 territories across Europe, the Middle East and Africa. This new partnership expands on a successful U.K. venture for CBS-branded channels that the companies launched in November 2009.
Similar to the U.K. venture, channels from Chellomedia’s international broadcaster division, Chello Zone, will be rebranded and reprogrammed as CBS Reality, CBS Drama and CBS Action. Each of these channels has a unique single- or multi-territory footprint, with a collective reach of 43 million subscribers throughout 83 territories.
The new CBS Chello Zone channels will be programmed with world-famous titles and hit franchises from CBS’s vast television library – the largest in the world, with more than 70,000 hours of content including “48 Hours,” “Judge Judy,” “Dynasty,” “Star Trek,” “Touched By an Angel” and “America’s Next Top Model.” In addition to drawing from CBS’s library for drama, reality and long-form content, the channels will also continue to acquire programming from third-party suppliers.
CBS will receive a 30% stake in the channels, contributing its programming and globally recognized trademark, which was just named Brand of the Year among broadcast networks in a U.S. Harris Poll. The channels will continue to be operated by Chello Zone, with a new board being formed with representatives from CBS and Chello Zone to guide strategy and direction.
Chellomedia President Niall Curran said: “Chellomedia continues to be highly focused on building and growing the portfolio of TV channels internationally; it is very much part of our strategy to work with the best brands in entertainment; we are delighted with the partnership we have built with CBS, and we are committed to delivering growth, subscribers and performance for this partnership.”
CBS Studios International…2
Dermot Shortt, Chief Executive Officer of Chello Zone, commented: “The upcoming launch of our new CBS Chello Zone channels is a move which will excite all our partners and audiences. It marks a great new step in our partnership with CBS Studios International, and begins a new era for both companies in the region. The U.K. channels have grown impressively and we look forward to emulating that success across EMEA, bringing the iconic CBS program library to our millions of dedicated viewers.”
The CBS Chello Zone channels in the U.K. have grown impressively since the rebranding in 2009. Viewership for the CBS-branded channels has increased by more than 130%. (Source: November 2009 vs. June 2012 consolidated, BARB.)
CBS international channel ventures in the U.K., India, Australia and the new 83 territories now reach a combined 105 million households.
This new venture is subject to customary conditions, including regulatory and other approvals.
# # #
Notes to Editors:
Relevant Chello Zone Channels History
Zone Romantica was the first home-grown thematic channel launched in 1998 by Zone Vision, as the company was known until 2006. First available in Hungary and Poland, the channel now reaches 7.8 million subscribers in 22 countries. In Poland, Zone Romantica will become CBS Action, and in all other territories CBS Drama.
Zone Reality first launched as Reality TV across Europe in 1999. The channel, now available in 81 countries reaching 25 million subscribers, will become CBS Reality in all territories.
Club TV, originally Club, was launched by Chellomedia in 1999. The channel has been part of Chello Zone’s portfolio since 2005 and reaches up to 5.8 million subscribers in Poland. The channel will relaunch as CBS Drama.
Zone Europa is also included in the new venture. Launched in Poland in 1999, the channel now reaches nearly 3.8 million households in Poland.
About CBS Chello Zone U.K. Channels
CBS Chello Zone U.K. Channels is a portfolio of six U.K. entertainment channels owned by the CBS Chello Zone U.K. Channels Partnership, a joint venture established in September 2009 between CBS Studios International and Chello Zone. The channels include CBS Reality, CBS Reality +1, CBS Drama, CBS Action, Horror Channel and Horror Channel +1, featuring a broad assortment of drama, reality and long-form content from CBS’s extensive television library complimented by entertainment programming from third-party suppliers. CBS Chello Zone Channels reach viewers in more than 14 million homes throughout the U.K. via the Sky, Virgin Media and Freesat platforms.
CBS Studios International…3
Chello Zone, the international multi-channel broadcaster, is a business unit of international media company Chellomedia, a division of Liberty Global, Inc., the world's leading international cable operator. CBS Studios International, the leading supplier of programming to the international television marketplace, is a division of CBS Corporation.
About CBS Studios International
CBS Studios International is the leading supplier of programming to the international television marketplace, licensing to more than 200 markets and more than 30 languages across multiple media platforms. CBS Studios International also exports a diverse line-up of formats for local production around the world and participates in international channel ventures in the United Kingdom and Ireland (CBS Chello Zone U.K. Channels Partnership), Australia (ELEVENCO a joint venture with TEN NETWORK AUSTRALIA and TV1 Channels Partnership with CBS, NBCU and SONY) and India (BIG CBS a JV with Reliance Broadcast Networks Limited). The division distributes content from CBS Television Studios, CBS Television Distribution, Showtime, CBS News, CBS Films and a library of more than 70,000 hours of programming. CBS Studios International is a division of CBS Corporation.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand – “the Eye” – one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media. CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Outdoor, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia. For more information, go to www.cbscorporation.com
Chellomedia is the international content division of Liberty Global, Inc. It is a leading producer and distributor of television channels and a provider of advanced digital services to other international channel operators. The division operates a portfolio of 56 channels, of which 37 are 100% owned and 19 are joint ventures with leading media companies such as A+E, CBS and MGM and leading platform businesses Polsat and Zon Multimedia. Chellomedia also provides a full range of TV services through its B2B businesses – At Media and Chello DMC – to a variety of leading international channels.
About Chello Zone
Chello Zone is a leading international broadcaster and distributor of thematic television channels across Europe, the Middle East, Africa and Asia. With drama, factual, sports, movies, children’s and lifestyle television, its channels offer something for everyone.
CBS Studios International…4
The company owns a portfolio of five consolidated channel brands: Zone Reality, Zone Romantica, Horror Channel, Extreme Sports Channel and preschool channel JimJam. Chello Zone also operates a number of joint ventures, partnerships and managed channel services in the EMEA region, including Outdoor Channel; Food Network and Fine Living for Scripps Networks Interactive; Polsat JimJam; and a portfolio of six U.K. entertainment channels in partnership with CBS Studios International.
The consolidated and partner channels reach audiences in more than 160 million homes across 112 countries and in 27 languages.
Chello Zone is a business unit of Chellomedia, a leading international media company, and the European content division of Liberty Global, Inc. For more information, visit www.chellozone.com
* * *
Melissa Goss, Chello Zone
Phone: +44 (0)207 644 8406
Cristina Dunn, Christina Joyce Premier PR
Phone: +44(0)20 7292 8346 / +44(0) 7292 8352
Paul Durman, Powerscourt
CBS Studios International:
Phone : +44 (0) 20 7021 1099
Mobile: +44 (0) 7917 647 446
Phone: +1 323 575 5460
Phone: +1 818 655 1100