CHELLO ZONE SECURES DUTCH DEALS FOR MEDIASET ITALIA
London, 23 July 2012: International television provider Chello Zone has inked a deal with Dutch telco KPN and Dutch cable operator, Caiway, to air Italian language channel Mediaset Italia. This marks the first time the channel is available in the Netherlands, and is the only Italian channel on both platforms.
Mediaset Italia showcases the best of mainstream Italian programming from national Italian channels including Canal 5, Italia 1 and Rete 4. It offers the expats and those with Italian ancestry, as well as other lovers of the country’s culture across the world, leading native Italian programming content from children’s TV series Bau Boys ’12 and passionate soap opera Vivere II, to the country’s highest rating daily news programme on commercial TV Tele Giornale 5.
Louise Cottrell, VP Affiliate Sales at Chello Zone, said: “I’m very pleased to announce another two new deals for Mediaset Italia, bringing the best of Italian TV to viewers in the Netherlands through our partners KPN and Caiway."
KPN has 652,000 subscribers to its IPTV service and Mediaset Italia launches as part of the operator’s basic package. KPN already carries a number of Chello Zone channels including Zone Reality, JimJam and Extreme Sports Channel. The Italian launch will initially be available to around 27,000 Caiway EBT subscribers who already receive Chello Zone channels Extreme Sports Channel, Fine Living, Food Network and JimJam.
Francesco Mozzetti, Head of Sales at Mediaset Italia, commented, “These deals give nearly 700,000 new viewers the opportunity to watch programming from leading Italian Channels in The Netherlands. Mediaset Italia is a select mix of entertainment, news and drama enjoyed by audiences with Italian interests, at home and abroad.”